StartUP Career

StartUp Career is a career platform combining recruitment, job opportunities, career resources and online courses. It connects candidates with employers while supporting professional development.

Career platforms often communicate through functional information:

job title → requirements → apply.

But career decisions are personal. People need communication that speaks to their ambitions, concerns and next step.

As Social Media Marketing Specialist, I worked on:

I worked on turning the platform's functional value into content people could actually relate to.

The communication needed to work for different audiences — candidates, students and employers — while keeping the brand recognizable across platforms.

Social media posts, copywriting, visual content and editorial directions around careers, education, recruitment and professional development.

A social media direction focused not only on promoting jobs, but on positioning StartUp Career as a useful resource for career development and professional decisions.