SEO × Content × Social × Influencer Marketing
Romanian Copywriter
From individual pieces of content to a connected content system.
The context
Romanian Copywriter is a content marketing agency working across SEO, copywriting, email marketing, social media and digital content.
The challenge
Good content is not simply about writing well.
It needs a strategy behind it: what are people searching for, what does the brand want to communicate, where should the content live and how does it connect to the rest of the digital ecosystem?
My role
My work included:
- SEO content
- keyword research
- search intent analysis
- long-form content structures
- product and service pages
- landing pages
- advertorials
- content optimization
- WordPress publishing
- content promotion
- link building
- social media strategy
- influencer marketing
The approach
- Research
- Structure
- Write
- Publish
- Promote
- Optimize
The goal was to create content with a search purpose, a communication purpose and a business purpose.
The work
SEO articles, landing pages, product and service content, advertorials, social media communication, influencer campaigns and content promotion.
The outcome
This work strengthened my ability to move between SEO, content strategy, social media and influencer marketing while keeping the broader communication direction consistent.
Next project
Income Screen