SEO × Content × Influencer Marketing
Income Screen
Connecting content, search and communication.
The context
Income Screen operates across digital growth, content marketing, SEO, email marketing and lead generation.
The challenge
Content has to work at multiple levels.
It needs to answer what people search for, communicate the brand's value and support broader marketing objectives.
My role
My work included:
- SEO articles and guides
- product pages
- service pages
- category pages
- landing pages
- keyword research
- competitor analysis
- content strategy
- influencer campaigns
- client and partner communication
- WordPress publishing
- content promotion
- web page implementation
The approach
Search intent first.
Content second.
Distribution and optimization throughout.
I combined research with hands-on execution, from identifying opportunities to writing, publishing and optimizing the content.
The work
SEO content, landing pages, product and service content, influencer campaign materials, WordPress publishing and content promotion.
The outcome
A workflow where SEO, content and communication support the same marketing objective rather than functioning as separate activities.
Next project
Rozmarin Gourmet