Rozmarin Gourmet

Rozmarin Gourmet is a digital platform built around gastronomy, travel and the stories behind food — from recipes and restaurants to culinary experiences, chefs, destinations and the people who bring them to life.

With such a broad editorial universe, keeping communication consistent requires more than creating individual posts.

The content needed structure, planning and a clear connection between social media, articles and video, while preserving the personal and editorial character of the brand.

I worked across the day-to-day content and communication process, with a focus on social media, editorial planning and content development.

My responsibilities included:

The editorial calendar became the backbone of the content process, helping organise different content directions — from recipes and restaurants to travel and gastronomic experiences.

For video, the focus was on developing ideas and structures adapted to the format rather than simply repurposing written content.

SOCIAL MEDIADaily communication, captions and content distribution.

EDITORIALArticles, stories and long-form gastronomic content.

VIDEOContent concepts and strategies adapted for video formats.

PARTNERSHIPSPartial involvement in identifying and developing collaboration opportunities.

The work helped create a more structured content workflow where social media, editorial content and video could work together as part of the same communication ecosystem.

It also brought greater consistency to the planning and development of content across different formats.